![]() That's because the cost to produce these programs was paid for by advertising companies. ![]() Will often feature advertising before or during the programs. And even other traditional media messages such as news or entertainment programs. Or colorful pictures in the newspaper that show clothing you can buy. Think about television commercials that show medicine or food products you can buy. Many of the messages we see in traditional media are advertising messages. Remember, advertising is the messages that are created about products for sale. That's why advertising is such an important part of traditional media. To make effective traditional media messages. Typically only powerful companies or governments have the necessary money and employees. Even something simple, like an advertisement on a taxi must be created and printed by professionals. You need to work with a lot of special equipment and people with technical skills. If you want to create a media message, for television for instance. Traditional media messages are very expensive and complicated to create. One thing that all the forms of traditional media have in common is the cost. While other people might be more likely to use newspaper or radio if they are more interested in learning about the news. And they may want to learn about entertainment, sports or fashion. Some people for instance might be more likely to use magazines or television. It's also important to think about the audience or who uses these different types of traditional media and what their reasons might be. Newspapers and magazines, on the other hand, can give readers a lot of detailed information. ![]() Can contain only a small amount of information. For example, outdoor messages such as billboards or advertisements on buses. Another difference is the amount of information that can be given in these different types of traditional media. And then moved to different places such as a newsstand or the mailbox of a home before people can read them. While newspapers and magazines are slower. Television and radio can talk about events right as they happen. First, the speed of information, how fast each type of media can get information to people. There are many differences among the types of traditional media, including speed of information, amount of information and audience. ![]() In other words, traditional media includes television, radio, print such as newspapers and magazines, mail, and outdoor messages. So traditional media is the types of media that have been used since before the Internet and mobile phone technology were developed. We use the word traditional to talk about things that have been around for a long time. How much it costs to make traditional media messages, and how that cost is often paid with advertising. We're going to talk about the different types of traditional media, the differences among them. In this video, we're going to answer the question, what is traditional media? In order to develop media literacy, we need to recognize the types of media that are around us. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Department of State Bureau of Educational and Cultural Affairs Office of English Language Programs. In the final unit of the course, you will demonstrate your increased media literacy by through a culminating final project on social media.ĭevelopment of this course was funded by the U.S. The next unit in the course will focus on the differences between social media and traditional media, while unit 4 will look at how gender and identity are covered in the media. In unit 2, you will learn how to identify facts versus opinions in the media. The first unit in this course will provide an introduction to media literacy and give you an opportunity to evaluate your own media literacy level. ![]() This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course is designed for non-native English speakers who are interested in learning more about U.S. To enroll in this course for free, click on “Enroll now” and then select "Full Course. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. ![]()
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